The power of product platforms : building value and cost leadership / Marc H. Meyer, Alvin P. Lehnerd.

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Bibliographic Details
Main Author:	Meyer, Marc H.
Other Authors:	Lehnerd, Alvin P.
Format:	Book
Language:	English
Published:	New York : Free Press, ©1997.
Subjects:	New products > Management. Product management.

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Call Number:	HF5415.153 .M49 1997
HF5415.153 .M49 1997	Available Place a Hold