Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.

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Bibliographic Details
Corporate Author:	Role of Advertising in Social Marketing Conference
Other Authors:	Goldberg, Marvin E., Fishbein, Martin, Middlestadt, Susan E.
Format:	Conference Proceeding Book
Language:	English
Published:	Mahwah, NJ : Lawrence Erlbaum Associates, ©1997.
Series:	Advertising and consumer psychology.
Subjects:	Social marketing.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.122 .S637 1997
HF5415.122 .S637 1997	Available Place a Hold