Testing new direct marketing offerings : the interplay of management judgment and statistical models / Vicki G. Morwitz, David C. Schmittlein.

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Bibliographic Details
Main Author:	Morwitz, Vicki
Other Authors:	Schmittlein, David C.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, ©1997.
Series:	Report (Marketing Science Institute) ; no.97-111.
Subjects:	Direct marketing > Management. Direct marketing > Mathematical models.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.126 .M679 1997
HF5415.126 .M679 1997	Available Place a Hold