The international encyclopedia of marketing / European Marketing Confederation.

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Bibliographic Details
Corporate Authors:	European Marketing Confederation, NIMA (Organization)
Other Authors:	Thomas, Michael, 1944-, Paliwoda, Stanley J.
Other title:	NIMA marketing lexicon. English.
Format:	Book
Language:	English Dutch
Published:	Oxford : Butterworth-Heinemann, 1997.
Subjects:	Marketing > Encyclopedias.

Business Library - Reference

Holdings details from Business Library - Reference
Call Number:	HF5415 .N58513 1997
HF5415 .N58513 1997	Available Place a Hold