Management control of product development projects / Joseph Bonner, Robert W. Ruekert, and Orville C. Walker, Jr.

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Bibliographic Details
Main Author:	Bonner, Joseph
Corporate Author:	Marketing Science Institute
Other Authors:	Ruekert, Robert W., Walker, Orville C.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, ©1998.
Series:	Report (Marketing Science Institute) ; no. 98-120.
Subjects:	New products > Management.

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Holdings details from PASCAL Offsite
Call Number:	HD69.N4 B566 1998
HD69.N4 B566 1998	Available Place a Hold