Divide and prosper : effects of partitioned prices on consumers' price recall and demand / Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson.

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Bibliographic Details
Main Author:	Morwitz, Vicki
Corporate Author:	Marketing Science Institute
Other Authors:	Greenleaf, Eric A., Johnson, Eric J.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, ©1998.
Series:	Report (Marketing Science Institute) ; no. 98-116.
Subjects:	Pricing > Psychological aspects. Consumer behavior. Consumers > Psychology.

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Holdings details from PASCAL Offsite
Call Number:	HF5416.5 .M76 1998
HF5416.5 .M76 1998	Available Place a Hold