Divide and prosper : effects of partitioned prices on consumers' price recall and demand / Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson.
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
©1998.
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| Series: | Report (Marketing Science Institute) ;
no. 98-116. |
| Subjects: |
| Item Description: | "Working paper." "September 1998." |
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| Physical Description: | 27 pages ; 28 cm. |
| Bibliography: | Includes bibliographical references (pages 25-27) |
| Action Note: | committed to retain |