Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.

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Bibliographic Details
Main Author:	Czerniawski, Richard D.
Other Authors:	Maloney, Michael W.
Format:	Book
Language:	English
Published:	New York : AMACOM, ©1999.
Subjects:	Advertising > Brand name products. Brand loyalty.

Business Library - Stacks

Holdings details from Business Library - Stacks
Call Number:	HF6161.B4 C94 1999
HF6161.B4 C94 1999	Available Place a Hold