A crossfunctional approach to evaluating multiple line extensions for assembled products / Kamalini Ramdas, Mohanbir S. Sawhney.
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1999.
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| Series: | Report (Marketing Science Institute) ;
no. 99-105. |
| Subjects: |
PASCAL Offsite
| Call Number: |
HF5415.153 .R363 1999
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| HF5415.153 .R363 1999 | Available Place a Hold |