A crossfunctional approach to evaluating multiple line extensions for assembled products /

A crossfunctional approach to evaluating multiple line extensions for assembled products / Kamalini Ramdas, Mohanbir S. Sawhney.

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Bibliographic Details
Main Author: Ramdas, Kamalini
Corporate Author: APICS Educational & Research Foundation
Other Authors: Sawhney, Mohanbir S.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1999.
Series:Report (Marketing Science Institute) ; no. 99-105.
Subjects:
New products > Management.
Product lines.
Production management.
Description
Item Description:"APICS Educational & Research Foundation, Inc."
"Working paper."
Physical Description:39 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references (pages 35-39)
Action Note:committed to retain

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