Demand for and use of global account management / David B. Montgomery, George S. Yip, Belen Villalonga.

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Bibliographic Details
Main Author:	Montgomery, David B. (David Bruce)
Other Authors:	Yip, George S., Villalonga, Belén
Format:	Book
Language:	English
Published:	Cambridge, MA : Marketing Science Institute, 1999.
Series:	Report (Marketing Science Institute) ; no. 99-115.
Subjects:	Relationship marketing.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.55 .M667 1999
HF5415.55 .M667 1999	Available Place a Hold