Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation / Flora Kokkinaki, Tim Ambler.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass :
Marketing Science Institute,
©1999.
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| Series: | Report (Marketing Science Institute) ;
no. 99-114. |
| Subjects: |
PASCAL Offsite
| Call Number: |
HF5415 .K55 1999
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| HF5415 .K55 1999 | Available Place a Hold |