Analyzing media interactions : the effects of coordinated TV-print advertising campaigns / Julie A. Edell, Kevin Lane Keller.

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Bibliographic Details
Main Author:	Edell, Julie A.
Corporate Author:	Marketing Science Institute
Other Authors:	Keller, Kevin Lane, 1956-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1999.
Series:	Report (Marketing Science Institute) ; no. 99-120.
Subjects:	Advertising campaigns. Advertising > Psychological aspects. Television advertising. Advertising, Magazine.

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Holdings details from PASCAL Offsite
Call Number:	HF5822 .E35 1999
HF5822 .E35 1999	Available Place a Hold