Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 19-20, 1998, New York City / Stephen A. Greyser and H. Paul Root, editors.

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Bibliographic Details
Corporate Authors:	MAX Conference New York, N.Y., American Association of Advertising Agencies, Marketing Science Institute
Other Authors:	Greyser, Stephen A., Root, H. Paul
Format:	Conference Proceeding Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1999.
Series:	Report (Marketing Science Institute) ; no. 99-126.
Subjects:	Advertising > Costs > Conferences. Advertising > Management > Congresses.

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Holdings details from PASCAL Offsite
Call Number:	HF5802.5 .M294 1999
HF5802.5 .M294 1999	Available Place a Hold