Branding : a practical guide to planning your strategy / Geoffrey Randall.

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Bibliographic Details
Main Author:	Randall, Geoffrey
Other title:	Área Marketing.
Format:	Book
Language:	English
Published:	London ; Dover, NH : Kogan Page, 2000.
Edition:	2nd ed.
Series:	Marketing in action series.
Subjects:	Brand name products. Branding (Marketing) Brand choice. Advertising > Brand name products. Business names.

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Holdings details from PASCAL Offsite
Call Number:	HD69.B7 R35 2000
HD69.B7 R35 2000	Available Place a Hold