Managing customer relationships / prepared by Simon Walls and Debra L. Zahay.
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| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, MA :
Marketing Science Institute,
2000.
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| Series: | Report (Marketing Science Institute) ;
no. 00-107. |
| Subjects: |
| Item Description: | "This report summarizes the proceedings of the Marketing Science Institute conference on 'Managing Customer Relationships' held on March 2-3, 2000, in Charleston, S.C."--P. 3. "Conference summary." "Working paper series." |
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| Physical Description: | 32 pages : illustrations ; 28 cm. |
| Action Note: | committed to retain |