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Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.

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Bibliographic Details
Main Author:	Sissors, Jack Zanville, 1919-
Other Authors:	Baron, Roger B.
Format:	Book
Language:	English
Published:	Chicago : McGraw-Hill, ©2002.
Edition:	6th ed.
Subjects:	Advertising media planning.

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Call Number:	HF5826.5 .S57 2002
HF5826.5 .S57 2002	Available Place a Hold