Are customer information systems worth it? : results from B2B services / Debra Zahay and Abbie Griffin.

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Bibliographic Details
Main Author:	Zahay, Debra L.
Other Authors:	Griffin, Abbie
Format:	Book
Language:	English
Published:	Cambridge, MA (1000 Massachusetrts Avenue, Cambridge, 02138) : Marketing Science Institute, 2002.
Series:	Report (Marketing Science Institute) ; no. 02-113.
Subjects:	Consumers > Information services. Consumers > United States. Marketing > United States.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.124 .Z348 2002
HF5415.124 .Z348 2002	Available Place a Hold