The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

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Bibliographic Details
Main Author:	O'Shaughnessy, John, 1927-2023
Other Authors:	O'Shaughnessy, Nicholas J., 1954-
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2003.
Subjects:	Consumer behavior. Consumers > Psychology. Marketing > Psychological aspects. Advertising > Psychological aspects. Decision making > Psychological aspects. Emotions > Economic aspects.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.32 .O743 2003
HF5415.32 .O743 2003	Available Place a Hold