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The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

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Bibliographic Details
Main Author: O'Shaughnessy, John, 1927-2023
Other Authors: O'Shaughnessy, Nicholas J., 1954-
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2003.
Subjects:
Consumer behavior.
Consumers > Psychology.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Decision making > Psychological aspects.
Emotions > Economic aspects.
Description
Physical Description:vi, 274 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [247]-260) and index.
ISBN:0195150562 (alk. paper)
Action Note:committed to retain 20200101 20450101 Alliance Shared Trust https://www.coalliance.org/shared-print-archiving-policies.

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