Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.

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Bibliographic Details
Other Authors:	Buber, Renate, 1954-, Gadner, Johannes, Richards, Lyn, 1944-
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2004.
Subjects:	Marketing > Management > Research > Methodology. Qualitative research.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.13 .A664 2004
HF5415.13 .A664 2004	Available Place a Hold