Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2004.
|
| Subjects: |
| Physical Description: | xx, 292 pages : illustrations ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1403916608 (cloth) |
| Action Note: | committed to retain |