Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

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Bibliographic Details
Other Authors:	Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:	Advertising and consumer psychology.
Subjects:	Advertising > Psychological aspects. Communication in marketing. Consumers > Attitudes.

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Holdings details from PASCAL Offsite
Call Number:	HF5822 .D59 2004
HF5822 .D59 2004	Available Place a Hold