Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C. (Jerry Corrie), 1944-
Format: Book
Language:English
Published: New York : McGraw-Hill, ©2005.
Edition:7th ed.
Series:McGraw-Hill/Irwin series in marketing.
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Holdings details from PASCAL Offsite
Call Number: HF5415.3 .P468 2005
HF5415.3 .P468 2005 Available Place a Hold