Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

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Bibliographic Details
Main Author:	Webster, James G.
Other Authors:	Phalen, Patricia F., Lichty, Lawrence Wilson
Format:	Book
Language:	English
Published:	Mahwah, N.J. : L. Erlbaum Associates, ©2006.
Edition:	3rd ed.
Series:	LEA's communication series.
Subjects:	Television programs > Ratings > Methodology. Television viewers. Radio programs > Ratings > Methodology. Radio audiences.

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Holdings details from PASCAL Offsite
Call Number:	HE8700.65 .W42 2006
HE8700.65 .W42 2006	Available Place a Hold