Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

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Bibliographic Details
Main Author: Webster, James G.
Other Authors: Phalen, Patricia F., Lichty, Lawrence Wilson
Format: Book
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, ©2006.
Edition:3rd ed.
Series:LEA's communication series.
Subjects:

MARC

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245 1 0 |a Ratings analysis :  |b the theory and practice of audience research /  |c James G. Webster, Patricia F. Phalen, Lawrence W. Lichty. 
250 |a 3rd ed. 
260 |a Mahwah, N.J. :  |b L. Erlbaum Associates,  |c ©2006. 
300 |a xviii, 317 pages :  |b illustrations ;  |c 24 cm. 
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490 1 |a LEA's communication series. 
504 |a Includes bibliographical references (pages 287-301) and indexes. 
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650 0 |a Television programs  |x Ratings  |x Methodology. 
650 0 |a Television viewers.  |0 http://id.loc.gov/authorities/subjects/sh85133630. 
650 0 |a Radio programs  |x Ratings  |x Methodology. 
650 0 |a Radio audiences.  |0 http://id.loc.gov/authorities/subjects/sh85110443. 
700 1 |a Phalen, Patricia F.  |0 http://id.loc.gov/authorities/names/n96055077  |1 http://isni.org/isni/0000000383538270. 
700 1 |a Lichty, Lawrence Wilson.  |0 http://id.loc.gov/authorities/names/n88010800  |1 http://isni.org/isni/0000000117453485. 
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