Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell.

"Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students...

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Bibliographic Details

Main Author:	Goffin, Keith
Other Authors:	Mitchell, Rick, 1943-
Format:	Book
Language:	English
Published:	Basingstoke : Palgrave Macmillan, 2010.
Edition:	2nd ed.
Subjects:	Organizational change. Industrial management. Strategic planning. Innovationsmanagement.