Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell.
"Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students...
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2010.
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| Edition: | 2nd ed. |
| Subjects: |
| Summary: | "Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes." "Innovation Management is an essential resource for advanced undergraduate, MBA and Executive MBA students following modules on Innovation Management and professional managers who wish to increase the innovation performance of their organization." --Book Jacket. |
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| Item Description: | Previous edition: 2005. |
| Physical Description: | xxii, 395 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780230205826 (pbk.) 0230205828 (pbk.) |
| Action Note: | committed to retain |