Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell.
"Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2010.
|
| Edition: | 2nd ed. |
| Subjects: |
MARC
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| 100 | 1 | |a Goffin, Keith. |0 http://id.loc.gov/authorities/names/n2001086891 |1 http://isni.org/isni/0000000114910791. | |
| 245 | 1 | 0 | |a Innovation management : |b strategy and implementation using the pentathlon framework / |c Keith Goffin and Rick Mitchell. |
| 250 | |a 2nd ed. | ||
| 260 | |a Basingstoke : |b Palgrave Macmillan, |c 2010. | ||
| 300 | |a xxii, 395 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 500 | |a Previous edition: 2005. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes." "Innovation Management is an essential resource for advanced undergraduate, MBA and Executive MBA students following modules on Innovation Management and professional managers who wish to increase the innovation performance of their organization." --Book Jacket. | ||
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| 650 | 0 | |a Industrial management. |0 http://id.loc.gov/authorities/subjects/sh85065889. | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511. | |
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| 700 | 1 | |a Mitchell, Rick, |d 1943- |0 http://id.loc.gov/authorities/names/n2005035808 |1 http://isni.org/isni/0000000114539478. | |
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