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Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.

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Bibliographic Details
Main Author: Samuel, Lawrence R.
Format: Book
Language:English
Published: Philadelphia : University of Pennsylvania Press, ©2010.
Subjects:
Motivation research (Marketing) > United States > History.
Subliminal advertising > United States > History.
Advertising > United States > Psychological aspects > History.
Consumer behavior > United States > History.

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Call Number: HF5415.34 .S26 2010
HF5415.34 .S26 2010 Available Place a Hold

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