Television [electronic resource] : Alcohol's Vast Adland.

Concern about how much television alcohol advertising reaches underage youth and how the advertising influences their attitudes and decisions about alcohol use has been widespread for many years. Lacking in the policy debate has been solid, reliable information about the extent of youth exposure to...

Full description

Bibliographic Details

Online Access:	Full Text (via ERIC)
Format:	Electronic eBook
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 2002.
Subjects:	Advertising. Alcoholic Beverages. Drinking. Marketing. Mass Media Effects. Television. Youth.