What Do We Know about the Audience for Cable Television? [microform] : A Uses and Gratifications Analysis of Cable Decliners, Basic Cable Subscribers, and Pay Cable Subscribers / David E. Bradbury, Jr. and Norman A. Felsenthal.

How do cable television subscribers differ from those who choose not to subscribe to cable? A study employed the uses and gratification paradigm to construct a questionnaire that solicited data from 600 television households in the Dayton, Ohio market. The sample was stratified to assure that one-th...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Bradbury, David E., Jr
Other Authors:	Felsenthal, Norman A.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1991.
Subjects:	Analysis of Variance. Audience Analysis. Cable Television. Factor Analysis. Mass Media Use. Media Research. Questionnaires. Television Viewing.