Extending the Invitation [microform] : Using First Class Mail To Advertise and Encourage the Use of Library Services / Allen P. Rothlisberg.

This report describes how the Northland Pioneer College (Arizona) Library advertises its services and its learning resource center collections. The services that are provided are listed, and it is noted that the library uses bookmarks, flyers, and public service announcements via newspapers, cable o...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Rothlisberg, Allen P.
Corporate Author:	Northland Pioneer College
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1992.
Subjects:	College Libraries. Information Dissemination. Library Materials. Library Services. Marketing. Mass Media Use. Publicity. Two Year Colleges.