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Seeing through the Glitz [microform] : Commercial Literacy for Students / Kathryn Oliver Hillyer.

Television advertising aimed at children is explored, including its regulation, techniques, and research on its effects. Particular attention is given to sexual stereotypes in commercials, including an analysis of certain commercials. A commercial literacy unit is presented for use with fourth grade...

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Bibliographic Details
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Main Author: Hillyer, Kathryn Oliver
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1993.
Subjects:
Characterization.
Children.
Childrens Television.
Consumer Protection.
Critical Viewing.
Elementary School Students.
Grade 4.
Interdisciplinary Approach.
Intermediate Grades.
Lesson Plans.
Merchandising.
Sex Role.
Sex Stereotypes.
Television Commercials.
Television Viewing.
Visual Literacy.

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