For Whom the Bell Tolls and the Birth of the New Auteur Movement

For Whom the Bell Tolls and the Birth of the New Auteur Movement [microform] / H. Dan Kerns.

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainm...

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Bibliographic Details
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Main Author: Kerns, H. Dan
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1993.
Subjects:
Advertising.
Auteurism.
Consumer Education.
Consumer Protection.
Critical Viewing.
Film Production.
Film Production Specialists.
Film Study.
Films.
Higher Education.
Mass Media.
Merchandise Information.
Merchandising.
Salesmanship.
Visual Literacy.

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