For Whom the Bell Tolls and the Birth of the New Auteur Movement [microform] / H. Dan Kerns.
The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainm...
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| Format: | Microfilm Book |
| Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1993.
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| Subjects: |
MARC
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| 099 | |f ERIC DOC # |a ED363334 | ||
| 100 | 1 | |a Kerns, H. Dan. | |
| 245 | 1 | 0 | |a For Whom the Bell Tolls and the Birth of the New Auteur Movement |h [microform] / |c H. Dan Kerns. |
| 260 | |a [Place of publication not identified] : |b Distributed by ERIC Clearinghouse, |c 1993. | ||
| 300 | |a 12 pages. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a microform |b h |2 rdamedia. | ||
| 338 | |a microfiche |b he |2 rdacarrier. | ||
| 500 | |a ERIC Note: In: Art, Science & Visual Literacy: Selected Readings from the Annual Conference of the International Visual Literacy Association (24th, Pittsburgh, PA, September 30-October 4, 1992); see IR 016 399. |5 ericd. | ||
| 500 | |a ERIC Document Number: ED363334. | ||
| 520 | |a The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not be aware that the products featured are being advertised. The director is no longer the person in charge of the film, as the film has become the property of the New Auteur, the product placer, the corporate huckster. The New Auteur movement is broken down into various stages of product promotion, culminating in the arrangement of movies specifically as vehicles for products. Regardless of the reaction of legislators or regulators, those who teach visual literacy need to teach the audiences of films to view them critically. (Contains 36 references.) (SLD) | ||
| 533 | |a Microfiche. |b [Washington D.C.]: |c ERIC Clearinghouse |e microfiches : positive. | ||
| 583 | 1 | |a committed to retain |c 20240101 |d 20490101 |5 CoU |f Alliance Shared Trust |u https://www.coalliance.org/shared-print-archiving-policies | |
| 650 | 1 | 7 | |a Advertising. |2 ericd. |
| 650 | 1 | 7 | |a Auteurism. |2 ericd. |
| 650 | 0 | 7 | |a Consumer Education. |2 ericd. |
| 650 | 0 | 7 | |a Consumer Protection. |2 ericd. |
| 650 | 0 | 7 | |a Critical Viewing. |2 ericd. |
| 650 | 1 | 7 | |a Film Production. |2 ericd. |
| 650 | 0 | 7 | |a Film Production Specialists. |2 ericd. |
| 650 | 0 | 7 | |a Film Study. |2 ericd. |
| 650 | 0 | 7 | |a Films. |2 ericd. |
| 650 | 0 | 7 | |a Higher Education. |2 ericd. |
| 650 | 0 | 7 | |a Mass Media. |2 ericd. |
| 650 | 0 | 7 | |a Merchandise Information. |2 ericd. |
| 650 | 1 | 7 | |a Merchandising. |2 ericd. |
| 650 | 0 | 7 | |a Salesmanship. |2 ericd. |
| 650 | 1 | 7 | |a Visual Literacy. |2 ericd. |
| 856 | 4 | 2 | |z Request ERIC Document |u https://colorado.idm.oclc.org/login?url=https://colorado.illiad.oclc.org/illiad/COD/illiad.dll?Action=10&Form=23 |
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