Tech Prep Marketing Guide. The Complete Book of Strategies and Practical Experiences [microform] / Patty Williamson.

This guide explains the concept of marketing tech prep and provides marketing principles and strategies to promote tech prep programs. The guide covers the following topics: (1) why it is necessary to market tech prep; (2) what a comprehensive tech prep marketing plan should include; (3) targeting t...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Williamson, Patty
Corporate Author:	American Vocational Association
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1993.
Subjects:	Articulation (Education) Education Work Relationship. High Schools. Marketing. Program Development. Publicity. School Business Relationship. Technical Education. Two Year Colleges. Vocational Education.