Adult Readership of Magazines and Why They Read [microform] / Wayne M. Towers.

A study tested the applicability of gratifications research to magazines. Telephone surveys with 543 adults in a large western urban area ascertained their media usages and their agreement with 14 gratifications statements drawn from morphostatic research into the surveillance-diversion-personal ide...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Towers, Wayne M.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1987.
Subjects:	Adults. Mass Media Effects. Media Research. Need Gratification. Newspapers. Periodicals. Research Methodology. Use Studies.