What Can We Do about the Weather? [microform] / Colin Berry.

The results of research on the amount of information retained by television viewers from weather broadcasts suggest that audiences retain little information on weather conditions even though they are interested in it, and that more information is retained when the report is presented via the spoken...

Full description

Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Berry, Colin
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Audience Analysis. Comparative Analysis. Foreign Countries. Intermode Differences. Performance Factors. Programing (Broadcast) Retention (Psychology) Television Research. Weather.