The Changing Market Structure of Local Television News [microform] / Angela Powers.

The growth in competition for revenues, along with the advent of cable, independent television and video cassette recorders (VCR), may signify a change in the market structure of local television news. To explain if and how this change may be occurring, an explanation of economic theory as well as e...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Powers, Angela
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1988.
Subjects:	Advertising. Audience Analysis. Audiences. Broadcast Industry. Cable Television. News Media. Television Research. Video Equipment.