Judging Presidential Debaters [microform] : The Power of the TV Factor / Philip Kipper.

To investigate whether television viewers respond differently to presidential debaters than radio listeners do (in other words, does visual content significantly shape the way audience members evaluate the candidates?), a study examined the first Ronald Reagan-Walter Mondale debate in 1984. Subjects...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Kipper, Philip
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1988.
Subjects:	Adults. Audience Response. Communication Research. Debate. Discriminant Analysis. Mass Media Effects. Mass Media Role. Media Research. Presidential Campaigns (United States) Radio. Television Surveys. Television Viewing.