Gender Stereotypes in Advertising [microform] : A Critical Review / Lynn Langmeyer.

Television and television advertising, because of their pervasiveness and intrusiveness, have been identified by many as potent, formative, and usually negative influences within our culture. Print media, including magazine advertising, although perhaps less potent, are perceived as equally importan...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Langmeyer, Lynn
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Advertising. Literature Reviews. Marketing. Mass Media Use. Media Research. Research Problems. Sex Differences. Sex Role. Sex Stereotypes.