Shanto Iyengar's Agenda Setting Experiments and Tentative Theory of Priming [microform] / Donald J. Jung.

This paper focuses on the experimental findings of Shanto Iyengar with regard to media agenda-setting and a theory of priming, summarizing his work across time. Following an introduction, the next section briefly reviews five of Iyengar's experiments on agenda-setting and priming, giving an ove...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Jung, Donald J.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Agenda Setting. Audiences. Communication Research. Mass Media Effects. Mass Media Role. Media Research. Television.