Shanto Iyengar's Agenda Setting Experiments and Tentative Theory of Priming [microform] / Donald J. Jung.

This paper focuses on the experimental findings of Shanto Iyengar with regard to media agenda-setting and a theory of priming, summarizing his work across time. Following an introduction, the next section briefly reviews five of Iyengar's experiments on agenda-setting and priming, giving an ove...

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Bibliographic Details
Online Access: Request ERIC Document
Main Author: Jung, Donald J.
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1989.
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520 |a This paper focuses on the experimental findings of Shanto Iyengar with regard to media agenda-setting and a theory of priming, summarizing his work across time. Following an introduction, the next section briefly reviews five of Iyengar's experiments on agenda-setting and priming, giving an overview and conclusions for each. The final section, a discussion, is mainly addressed to comments made by other researchers regarding their interpretations of Iyengar's findings, and also includes a review of responses made by Iyengar. Thirty-eight references are attached. (SR) 
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