The Gender Gap and Women's Issues in the 1988 Presidential Campaign [microform] / Victoria Nelson.

Two factors during the 1988 presidential campaign were largely responsible for the erosion of "women's issues" and the so-called "gender gap"--the perception that a candidate is unattractive to women voters. This perception is thought to be based upon the candidate's st...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Nelson, Victoria
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1989.
Subjects:	Discourse Analysis. Females. Political Attitudes. Political Candidates. Political Issues. Presidential Campaigns (United States) Public Opinion. Social Influences. Socioeconomic Influences. Television Commercials. Values.