Response-Order Effect in Likert-Type Scales [microform] / Jason C. Chan.

The importance of the presentation order of items on Likert-type scales was studied. It was proposed that subjects tend to choose the first alternative acceptable to them from among the response categories, so that a primacy effect can be predicted. The effects of reversing the order of the response...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Chan, Jason C.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1990.
Subjects:	Comparative Testing. Correlation. Estimation (Mathematics) Factor Analysis. Factor Structure. Foreign Countries. High School Students. High Schools. Item Analysis. Item Response Theory. Likert Scales. Primacy Effect. Student Reaction. Test Format. Test Items.