Nothin' Says Lovin' Like Something from a Commercial [microform] : A Critical Look at Interpersonal Communication in Commercials / Virginia V. Kidd.

Television commercials that deal with interpersonal communication fall into two types--those whose interpersonal dynamics convey the message and those in which the interaction expressed is part of the background setting. Among the former are scenarios by American Telephone and Telegraph whose emphas...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Kidd, Virginia V.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1984.
Subjects:	Affection. Content Analysis. Family Relationship. Interpersonal Relationship. Mass Media. Mass Media Effects. Merchandising. Social Behavior. Social Life. Social Values. Television Commercials. Television Viewing.