The Academic Preparation Recommended by Public Relations Employers [microform] / Gay Wakefield and Laura Perkins Cottone.

Questionnaires were mailed to 261 agencies involved in public relations and publicity services, 56 agencies involved in advertising, and public relations directors of 183 corporations and other nonagency organizations in order to determine the knowledge and skill areas important to agency and organi...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Wakefield, Gay
Other Authors:	Cottone, Laura Perkins
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1985.
Subjects:	Advertising. Communication Research. Employment Practices. Employment Qualifications. Job Skills. Job Training. Knowledge Level. Occupational Surveys. Organizational Communication. Public Relations. Speech Communication.