Black Television Audience Heterogeneity [microform] : A Uses and Gratifications Approach / Willis G. Smith.

Through the employment of a uses and gratifications approach, a study examined the heterogeneity within a sample of black television viewers as revealed in their needs structures and their demographic characteristics. The purpose was to determine if differences in black audience needs could be assoc...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Smith, Willis G.
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1985.
Subjects:	Audience Analysis. Black Attitudes. Black Culture. Blacks. Demography. Identification (Psychology) Social Behavior. Television Research. Television Viewing. Use Studies.