Effects of Color, Format, and Severity of Issue on Response Rate of Mail Questionnaires When Respondent Population Has Some Familiarity with Sender [microform] / C. L. Taylor and W. R. Summerhill.
The effects of (1) format and color, and (2) severity of issue (freeze damage to citrus industry) on response rate of mail questionnaires is presented. Questionnaires were formatted in two different ways: a one page, legal size printed on both sides, and one sheet 11- by 17-inch size center-folded w...
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| Format: | Microfilm Book |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1985.
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